I notice billboards a lot, even before I got back to driving. One brand I notice quite often is Penshoppe since I heard its founder speak in the campus years ago. The brand stuck to my mind ever since.
When I used to take the MRT, I would see their billboard above the Shell Station in the corner of EDSA and Buendia and would notice the seasons’ designs when changed. I just wondered what message do they really want to project. I wondered how much the founder/owner has a say in their marketing materials.
Recently, when I made the U-turn near Trinoma, I saw their billboard and I said, finally, they have put up one I like. Why do I like it? I wish my male students would dress like that, looking clean and intelligent. Although I wish the model were smiling, like this other “wish list” called “uplift” in their website. I have never seen this in a billboard. If I did, I would have taken the effort to get a photo of it, too, in a traffic stop.
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